Search engine optimization is the weighing out of various factors that affect the rankings of a web page on search engine results page. This is an important part of making a website business work as we shall discuss in the sections later in this blog post. Search engine optimization, broadly speaking, is divided in two sections. There is the on-page SEO and there is the off page SEO. Both of these types of techniques used in search engine optimization together make up the foundation knowledge of ranking on search engines. Prepostseo is the best place for webmasters to get perfect tools to improve their site’s organic traffic.
Why search engine optimization done?
Search engine optimization is done so that websites can rank on search engines. Remember that there is a difference between being visible on search engines and ranking on search engines. When a new website is created, there is an automated process that is done by Google. It is called Google crawling and indexing. Google has an internet bot called Google crawler. The job of this crawler is to browse the various websites on the internet and add this information to Google’s database. Only the websites that are in Google’s database can be shown in Google’s search engine results. If your website can be shown in search engine results, this is called being visible on search engines. On the other hand, when you make a Google search, if your website ranks on the first page of search engine results for certain keywords, this is called ranking on search engines.
How websites make money is through advertisements. The more there is traffic on your website coming in, the more people are being advertised the product. But internet is a huge place. There are endless websites. The websites that rank the highest on search engine results are the ones that receive most traffic. To make use of the millions of searches being done on search engines, search engine optimization is done so that your website ranks higher on search engine results.
How is search engine optimization done?
Search engine optimization is a set of techniques that are used to improve search engine results of a web page. But there are a lot of factors that can be tweaked. According to one source, there are a total of 250 factors that can be worked on. But if you divide them broadly, they can be divided in the sections of one page SEO and off page SEO. On page SEO is exactly like the name suggests. It has to do with what is on the website. So this means that the website ranking is improved by working on the various content factors. Factors that affect how search engine results are shown to visitors like meta description and meta tags are part of on page SEO.
Off page SEO, on the other hand, has to do with offline marketing of your blog. It does not deal with any content factor. It has to do with social media marketing and how visitors can be encouraged from the behind to visit your website.
How can on page SEO be improved?
On page SEO can be improved in various ways. However, there are a few techniques that are more common in search engine optimization. In order to enhance your on page SEO, start with incorporating keywords in your page titles. If your blog post has a title, that is your page title. Imagine you are writing a blog post on how to plan cactus plants. For someone who wants to know that would search something like ‘planting cactus plants’. If you add these words in your page title, it makes it easy for Google to locate your blog post when such a search is made.
When your website is shown in search engine results, there are a few lines that tell what is on that page. This is known as the Meta description of your blog post. The Meta description is by default the starting few sentences of your blog post. But you have an option to add a Meta description of your own. It is important that you come up with a creative Meta description because without it, you may be losing viewers. The first thing someone sees about your web page is the Meta description. Seize this opportunity to help the viewers learn about your blog.
Meta tags are words that are synonymous or at least related to the topic of your blog post. If you write a blog post on the latest iPhone, some of the terms that are related to the blog post can include technology, iPhone, phone, mobile, latest and etc. When people search for these terms, you want your blog post to be in suggestions. For this, add Meta tags to communicate to Google that what your blog is post related to.
Keywords are what help Google find your blog when people make Google searches. Without keywords, you won’t be visible on the internet. Each blog post has to contain a keyword no matter what. But that is not all. You have to maintain an optimum keyword density of 2- 3%. What this means is that for every 100 words that you write in your blog, 2- 3 of them should be the keywords.
Content creation is not limited to simply the text content of a blog post. In fact, what makes the text content interesting and fun is the visual aid that comes with it. What this means is that try to add more images in your blog. But also make sure to add proper credits in your images. You don’t want to be found guilty for plagiarism. That will create more chaos than it will benefit you.
You can also work on the URL structure of your web pages. It is recommended that you go for smaller URLs.
How to improve the off page SEO of your blog?
When working on the off page SEO of your blog, remember that even though it is not directly related to the content of your blog but without quality content, off page SEO techniques may fail to work. You can start social media marketing for your blog. That is an off page SEO technique. For someone who writes a lot of blogs, you can share them on social media. Ask your followers to share your posts on social media and gain traffic from social media. Websites that work in the niche of entertainment can especially benefit from this. Create a Facebook page for your blog. Create a Twitter account. Let the followers interact with you and tell you what they want to read on your blog.
Another way to improve your search engine rankings through off-page SEO is through social bookmarking websites. Websites, where people can create lists of pages that can be read later, are known as social bookmarking websites. An entry on a social bookmarking website shows that your website is credible.
The third and the most credible way to market your website using off page SEO techniques is known as link building. You can go ahead and engage in guest posting. Guest posting helps in building blogger relationships and also helps in getting links for your blog. The more the number of links associated with your website, the more the websites in your niche trust you. And therefore, your website’s rankings go higher up.